Built for thespace betweenimaginationand execution.
VGenLab is PressLogic’s dedicated AIGC creative studio, bringing creative direction, AI production and audience insight together for brand campaigns and ongoing content.
Creative direction · AI production · Audience insight
SELECTED OUTPUTS / 01—05Ideas into impact
Creative judgement✳Production discipline✳Room to experiment✳Creative judgement✳Production discipline✳Room to experiment✳Creative judgement✳Production discipline✳Room to experiment✳
Creative judgement✳Production discipline✳Room to experiment✳Creative judgement✳Production discipline✳Room to experiment✳Creative judgement✳Production discipline✳Room to experiment✳
01Why VGenLab exists
A dedicated team for a new kind of production.
AIGC creates new creative possibilities — but it needs more than a tool. Brands still need a clear idea, brand judgement, production control and work that is ready for real campaign timelines, approvals and rollout requirements.
PressLogic created VGenLab to bring those disciplines into one focused team — from early direction to review-ready production and final delivery. Clients get a specialist creative partner, backed by the campaign experience and audience understanding of a media business.
02The V-Power Framework
Three principles behind every execution.
V-Power is our working philosophy — not a separate service menu. Our services define what we deliver; these principles guide how we make it effective. We start with the audience, brand and campaign goal, and use AIGC where it adds genuine creative or operational value.
V1 / Visual
Creative clarity.
A strong visual idea, designed around the product, brand codes and campaign objective.
V2 / Velocity
Adaptive production.
A flexible AIGC workflow that can extend one approved direction across formats and channels.
V3 / Value
Market relevance.
PressLogic’s campaign experience helps keep every execution grounded in audience and business needs.
03Production partnership · BuzzVideo
Specialist technology, guided by campaign thinking.
For briefs that need scalable AI video production, VGenLab works with BuzzVideo as a production technology partner — combining specialist tools with our creative direction, brand control and campaign delivery.
Production technology partner
From limited assets to adaptable video content
Starting with a brief, reference or product image, we develop the creative route and use the right production workflow to create social, e-commerce and campaign video assets in the formats your rollout needs.
What the partnership adds
A more efficient route from approved creative direction to multiple video executions. VGenLab remains responsible for the client relationship, creative direction, brand alignment, human review and final delivery.
18 creative outputs · Drag to explore · Select to view
04Powered by PressLogic
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Specialist by design. Backed by experience.
VGenLab draws on PressLogic’s experience in content, audiences and digital publishing while operating as a specialist team focused on AIGC creative and production services.
This specialist structure gives the team room to focus without losing the commercial context brands need.
Have a campaign goal in mind?
Bring us the challenge. We’ll shape the right creative and production approach.
No finished brief required — start with the goal, and we will help define the creative direction, scope and plan.
Share what your brand needs to achieve, what you want to create—or where you need guidance. The VGenLab team will follow up to discuss the creative direction and scope, then prepare a quotation.
No finished brief required. If you are unsure about the service, timing or budget, choose “Not sure yet” and start the conversation.
